Concept
Kiva is a microloan platform that
connects entrepreneurs from around the world with lenders. Lenders can give any amount to help with busniess expenses. Once their loan is repayed, they can help another borrower on the platform. Ultimately their loan remains in circulation.




Open Doors

Kiva opens doors for borrowers. As a result, we get to know them a bit more: their hopes, dreams, and ambitions. This direction helps that engagement happen, using portals inspired by cultures around the world so that our borrowers can make meaningful impact. 

Logo Redesign / Image Library Creation / Competitive Analysis / UI Color System Guide / Social Media Concepts / Web Design Concepts / Product Concepts  





Referencing the diverse history of global architecture, we aimed to celebrate the richness of each borrower’s story by framing them in door shapes that exist in their country. 

Logo Redesign / Image Library Creation / Competitive Analysis / UI Color System Guide / Social Media Concepts / Web Design Concepts / Product Concepts  





Drawing inspiration from the active lives of our borrowers, our photography style is open, active. Contextual moments add richness while visceral images help to convey a deeper feeling of freedom. Expressions are positive and optimistic.

Logo Redesign / Image Library Creation / Competitive Analysis / UI Color System Guide / Social Media Concepts / Web Design Concepts / Product Concepts  





On social, we really wanted to highlight what an everyday work routine looked like for each borrower.

Logo Redesign / Image Library Creation / Competitive Analysis / UI Color System Guide / Social Media Concepts / Web Design Concepts / Product Concepts  

Laura Feliz — Designer