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A refreshed visual system that positions Audubon as an ambitious leader in the conservation space. By borrowing the visual motifs present in ornithology, we positioned birds as symbols and sentinels of conservation. The design system uses dynamic graphics that mimic the focused, circular view of spotting lenses and binoculars. This creates an immersive experience that's less about passive observation and more about active engagement with the birds themselves. The visual systems add simplicity and accessibility that welcomes people in giving the brand broader appeal.