LAURA FELIZ

BRAND IDENTITY // MOTION // CAMPAIGNS // PRINT // ABOUT

PAID MEDIA CAMPAIGN
PRODUCTION

Good360 is a nonprofit that has helped source and place over $12B of donated goods. Ranked the 6th largest charity in the United States, Good360 partners with some of the largest companies in the world to connect surplus goods to the places where they’re needed most.

To help them act on their goal to close the need gap, we partnered with Good360 to develop a campaign that acomplished a dual purpose; attracting more partners to donate their surplus goods and highlighting the impact their current partnerships have had. The campaign focused on showing the goods people need most when recovering from disaster by cutting them out of the environment they were photographed in. This showed a clear need for specific donated goods and created a call to action for potential partners that can help close that gap.