PRODUCTION
To communicate the benefits of their Beija Flor line to their various audiences, Sol de Janeiro needed a paid media campaign strategy, hero line, and production-ready creative assets that spanned all their social channels, emai marketing, product pages, and vendor platforms. After diving deep Into their audience segments and product benefits, two visual concepts were proposed. They landed on one concept which was brought to life across all paid channels.
It’s not a dream. It’s Beija Flor, Beautiful