LAURA FELIZ

BRAND IDENTITY // MOTION // CAMPAIGNS // PRINT // ABOUT

BRAND IDENTITY
IMAGE BANK CURATION
UI GUIDANCE

OJO is an Austin-based real estate technology company focused on improving homeownership. They help people on their home journey by enabling them to customize their search, connect them with industry experts, and equip them with financial tools so they feel prepared to buy, sell, or own.

Aiming to be an empowering ally to anxious homeowners, we developed a brand identity that feels unscripted and familiar. To capture the comforting feeling of arriving home, the system revolves around candid moments, warm and optimistic colors, and the unique personalities within a home.